In celebration of Pride Month in June, Apple is releasing two new Pride edition bands with dynamic Pride watch faces to support the LGBTQ+ community.
The new Pride Edition Sport Loop offers a color gradient with the word “pride” woven into the band.
Further, Apple is launching a new ‘Shot on iPhone’ pride campaign on Instagram that captures artists and figures within the global LGBTQ+ community. The campaign will showcase imagery from a group of intersectional creatives celebrating present-day queer pioneers.
The Pride Edition Sport Loop starts at $59, the Pride Edition Nike Sport Loop costs $59 and the Pride Edition Braided Solo Loop is priced at $119.
The new Pride watch faces are available starting today and require your device to be using a Watch Series 4 or later running Watch OS 8.6 and iPhone 6s or later running iOS 15.5.
If you want to know more about new offerings, check out Apple’s site.
Image credit: Apple